In the US, research by senior marketing executive community The CMO Club and IT provider Oracle suggests brands can avoid this if they have a closer collaboration with technology companies, deliver consistent and improving customer experiences.
The study ‘The CMO Solution Guide to Leveraging New Technology and Marketing Platforms’ reveals that 21% of CMOs do not know where to start in terms of understanding a customer’s end-to-end experience with their brand.
On this side of the pond many European businesses are not yet taking the necessary steps to unlock the value and opportunities provided by their customers’ digital experiences.
A new study from Read full story ›
Source: Marketing Week
Industry News
