By Shawn Lim
Hotels and resorts brand InterContinental has launched a new platform to engage the public to vote on their favourite symbolic sights, sounds, tastes, smells and feelings in selected cities.
The platform, called InterContinental Icons, aims to discover what makes cities like Paris, New York, Shanghai, Dubai, Sydney and Mexico City unique and why they continue to inspire visitors and residents.
InterContinental said the platform is a response to research the hotel conducted in which it found that the most popular sights in global cities are not always representative of the cities’ unique spirit.
The research found that travellers often feel they only scratch Read full story ›
Source: The Drum