The International AIDS Society (IAS) has renewed its branding to highlight the ‘human voices’ behind its work amid the introduction of a new strategic focus.
The membership-based organisation worked with brand consultancy The Partners on the new look, which will see the brand proposition, identity and logo will now feature across all online, print and marketing materials as part of the IAS’ new strategy.
The narrative now takes an ‘emotive but direct’ tone of voice to convey the societal and personal impact of HIV, while the centre of the brand identity is underpinned by the iconic red ribbon, which is recognised globally Read full story ›
Source: The Drum
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