By Gillian West

The International Fur Federation (IFF), the trade association for the fur industry, is highlighting the economic value of the sector in a global ad campaign launching in The Economist 29 March issue.

The full page advert will appear in every international edition of the magazine revealing estimated figures for fur retail sales, farming and employment following an independent study into the value of the fur industry carried out in 2012-13 by PwC Italy.

“These figures, unveiled for the first time in this ad campaign, show that it’s been a great couple of years for the sector. While of course there Read full story ›

Source: The Drum