Internet service providers’ ad targeting capabilities have been given a significant boost in the US after congress repealed an Obama-era internet privacy law, allowing them to share customer data with marketers and other third parties without the need for customer consent.
The proposed legislation wipes away online privacy protections which were passed in October and scheduled to take effect by the end of the year.
The law would have required internet service providers (ISPs) to get users’ permission before sharing their personal information and give customers the ability to opt out of the sharing of less sensitive information, such as an email Read full story ›
Source: The Drum
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