By Gillian West

A G Barr has confirmed that it will be airing three of its ‘Irn-Bru Gets You Through’ series in the north of England as part of a £5m investment in the brand.

Running during May and June the three adverts – ‘Baby’, ‘Mum’ and ‘New Fella’ – take a tongue-in-cheek look at how the soft drink can help ease the pain of difficult situations.

“The ‘Gets You Through’ TV adverts really strike a chord with consumers,” says Adrian Troy, fead of marketing for A G Barr. “The adverts reflect the cheeky, maverick attitude for which Irn-Bru is well-loved and reinforce Read full story ›

Source: The Drum