The chief executive of AG Barr has stated new plans to “substantially” reduce the portfolio’s sugar content, as well as “brand strength” and “consumer-driven innovation”, will override any negative effects the forthcoming soft drinks tax will have on the company.
According to Roger White, the brand will also focus its marketing efforts on its lower and no-sugar products, following the chancellor’s budget plans to add an extra levy on high-sugar soft drinks from April 2018.
The comments were made in the group’s financial results for the year end 30 January. AG Barr, which produces and markets drinks such as Irn Bru and Read full story ›
Source: The Drum
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