Following a negative response to soft drink Irn-Bru’s decision to alter its recipe and reduce the quantity of sugar in its products, it’s maker, AG Barr has released a statement on its official Twitter page.
In order to quell the criticism over the decision, the company’s statement read: “We know a lot of people are concerned right now about the changes to Irn-Bru. We understand but we want to reassure you of a few things. Irn-Bru will still be made with the same secret flavour essence as it’s always been.”
“So it’ll have its unique taste. This isn’t changing and Read full story ›
Source: The Drum
Industry News