A TV ad for perry brand Lambrini, which showed a group of women laughing, taking pictures, dancing and pouring the drink, has been banned after viewers complained that it implied the success of a social occasion depended on the consumption of alcohol.
Two viewers lodged the complaint, and a further viewer challenged whether the ad portrayed alcohol as capable of changing mood and behaviour by enhancing enjoyment.
Halewood International, which owns the Lambrini brand, defended the ad and said it showed a group of friends enjoying a night in and that the bottles of Lambrini only featured briefly in the ad Read full story ›
Source: The Drum
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