Sir John Hegarty is pretty clear that in his view the UK industry is stuck in a massive creative sink hole. It’s actually a fact if you analyse all of the Cannes data over the last 20 years.
According to my friend who has done the work on the data, apparently if the declining trend continues in about five years we will have to start giving some awards back as we will be in “negative Lion equity”. So John is right and we have the big data to prove it.
I only came into this industry because I love creative Read full story ›
Source: The Drum
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