Baidu has long been one of China’s technology pioneers, but as the search giant transitions into an AI first company, is it losing relevance to marketers?
As China’s leading search company, Baidu has often been compared to Google, but in recent years as the company’s mission has become so much more than search, it has become clear that Baidu wants to be Alphabet.
When a change in Chinese ad regulations in 2016 delivered a withering 16% decline in advertising customers and with Baidu losing serious ground in the search market to rivals like Alibaba and Tencent, a shift Read full story ›
Source: The Drum
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