By Ishbel Macleod

With Snapchat being valued at $10bn, and the platform seeing over 700 million snaps and one billion stories (a timeline of messages that can be viewed for 24 hours), it is no wonder that brands are turning to the platform.

With a GlobalWebIndex survey finding a 60 per cent increase in users of the platform between Q3 and Q4 2013 – and figures still growing strong – and the messaging platform taking its first proper steps towards advertising with Snapchat Discovery, should advertisers give it a stronger foothold in their media plans?

Christian Purser, chief digital officer at Read full story ›

Source: The Drum