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Is Singapore Airlines' blockchain-based loyalty program a good move for consumers and the company?

on Feb 15, 2018 | 0 comments

By Duckju Kang

The move by Singapore Airlines to launch the world’s first blockchain-based airline loyalty digital wallet is a well calculated move that brings many benefits to both its customers and its investors.

For consumers, a loyalty program that is based on blockchain could be more valuable than a regular miles rewards programs for several reasons. Normally, rewards programs limit how members can redeem their points, with blackout dates and other limitations.

Not only that, loyalty points also tend to depreciate in value over time due to inflation, changes in loyalty programs and even expiration. Instead, the newly proposed alternative has the potential to Read full story ›

Source: The Drum