By Katie Deighton

Fox Networks Group has announced plans to emulate YouTube’s brevity-testing six second ad format on broadcast, in a bid to maximise user experience alongside revenues by “respecting people’s time”.

Fox will offer up the new brief format to advertisers initially on digital on-demand before eventually rolling it out across its linear TV properties.

YouTube rolled out its six second ‘bumper’ ad format in April 2016, following research into the lowest optimal time a user watches, listens to and recalls an ad. According to YouTube’s managing director for YouTube and video solutions, Debbie Weinstein, nine out of 10 bumper campaigns Read full story ›

Source: The Drum