The Drum asked me for a media-specific view of what we learned from Advertising Week Europe, so I’ll leave it to others to enjoy dissecting Bernie Ecclestone’s views on politics and gender. A shame as that would have been much more fun…
Because if you are in media (planning, buying or owning) the general message seems to be ‘We’re All Doomed.’
Sorry to have to break it to you bluntly, but there it is. I’ll give you the bad news if you’re a media agency first and save the really bad news for the publishers later on.
So, if you work in Read full story ›
Source: The Drum
Industry News