By The Drum
Following the decision by membership body Isba to shutter its intermediary service for its brand members seeking agency partners, The Drum Consulting chief Steve Antoniewicz has welcomed the move.
In response to the decision by Isba, taken just a year after the departure of Debbie Morrison to Ebiquity, Antoniewicz described it as ‘sensible’ for the organisation to focus its energy elsewhere to service members.
“This has been on the cards for a while,” he commented. “Isba is rightly refocusing on serving it’s members and advertisers in other ways and they can provide much needed representation for Read full story ›
Source: The Drum