By Minda Smiley

The Incorporated Society of British Advertisers (ISBA) has released an updated version of its media services contract template, a document it initially released in 2016 to help members get a better sense of how agencies are spending their media budgets.

ISBA, which represents more than 3,000 brands in the UK, introduced the contract template in hopes of giving marketers more control over how their money is spent. The framework contract was created in part to push for more transparency at media agencies, which have been accused of accepting rebates from media sellers without telling clients and engaging Read full story ›

Source: The Drum