By Thomas Hobbs

With the global pandemic redefining both how consumers live and work, marketers will need to fine-tune their messaging, timing and delivery. In fact, times of uncertainty are when brands need to communicate with their audience who are in dire need of information and guidance, the most. So how should marketers respond to the pandemic, and how can they prepare for the future?

The Drum, in partnership with Braze, invited marketers on a panel titled The New Agenda to discuss the different marketing strategies to prioritise when nothing is business as usual. Hosted by The Drum’s editor Gordon Young, the Read full story ›

Source: The Drum