‘It needs to feel like a warm hug’: How McDonald’s created Christmas ad ‘Inner Child’

By John McCarthy

McDonald’s UK has wrenched hearts (again) with an emotional Christmas spot. The Drum questions Leo Burnett creative director duo James Millers and Andrew Long to learn how they crafted the animated ‘Inner Child’ spot.

McDonald‘s latest Christmas ad ells the simple story of a single mum trying to get her son into the Christmas spirit. However, she faces resistance from the mopey teen, until his inner child wins out.

From ink to animation

McDonald’s has favoured an animated spot for the last two Read full story ›

Source: The Drum