By Minda Smiley

Madonna Badgers, chief creative officer of Badger & Winters and founder of the #WomenNotObjects initiative, thinks that the Cannes Lions International Festival of Creativity’s decision to prohibit work that objectifies women is “huge for our industry.”

Cannes set the new rules for jurors largely in response to a petition that Badgers created last year after the 2016 festival. After seeing work like AlmapBBDO’s campaign for aspirin, Badgers called on the event’s organizers to refuse ads that objectify women.

Speaking with The Drum at the 3% Conference in Detroit, Badgers said she believes Read full story ›

Source: The Drum