By Doug Zanger

Nike founder Phil Knight released his memoir today, chronicling the early days of the global athletic brand on the 50-year anniversary of his first partnership contract with his track coach, Bill Bowerman.

Upon his announcement that he was leaving his post as Nike’s chairman last year, Knight determined this was the right time to reveal, according to a CBS Sunday Morning interview, his “crazy idea” of a business plan for the company that started as Blue Ribbon Sports and would go on to become the biggest brand in sports.

“It was a crazy idea to the outside world, but it Read full story ›

Source: The Drum