It’s better to be passionate and polarising than to be all things to all people, according to JFDI managing director Camilla Honey.
The digital revolution has spawned more than 17,000 marketing communications agencies – a significant departure from “just a handful of ad agencies in the old days” – and Honey told The Drum that the sheer scale of agencies vying for new business means a fundamental change of approach is necessary.
“People used to cold call and send out newsletters and emails but they didn’t really bespoke things,” she said. “And now because there are over 17,000 marketing communication agencies, calling Read full story ›
Source: The Drum
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