With upwards of 3 million people expected to tune in, the Love Island final has, surprisingly, turned into one of the most eagerly anticipated TV events of the year. And it hasn’t gone unnoticed by brand marketers.
In case you haven’t been religiously tuning into ITV2 at 9pm sharp for the past eight weeks, Love Island is a game show where swimwear-clad contestants sharing a villa in Majorca are played off against each other in a search for true love and a cash prize of £50,000.
The show’s status in pop culture has elevated to remarkable heights, with 3 million devout Read full story ›
Source: The Drum
Industry News
