ITV has teamed up with sports charity Join In to launch the ITV Local Heroes campaign, which aims to encourage volunteering in local sport.
Created out of the London 2012 Olympic and Paralympic Games, Join In, along with ITV, are aiming to inspire viewers to be active and make a difference in their local communities.
The ITV Local Heroes campaign kicks off on 4 June with a promotional trail starring ex England footballer Ian Wright, and will highlight the importance of volunteers within community sport.
The ad will debut during England’s pre-World Cup friendly against Ecuador.
The campaign will be brought Read full story ›
Source: The Drum
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