By Angela Haggerty

ITV Encore drama programme Lucan drove more word of mouth brand conversations than other drama shown in the UK, research from Nielsen has suggested.

The TV analytics and insight firm partnered with consumer conversation firm Keller Fay to create a data tool for advertisers and media buyers to identify influential audiences.

It found that Lucan drove 19.65 conversations per person per day, while next on the list was Sky 2 programme Arrow, which generated 15.5 conversations per day per person.

Sky 2 shows 24: Live Another Day and Intelligence followed closely behind in third and fourth spots, while Channel 4’s Fargo took fifth Read full story ›

Source: The Drum