Brands will have the option to feature in pre and post-roll idents within video tweets, as ITV has joined with Twitter to implement Twitter Amplify across its content.
The move looks to make messaging for brands more engaging, interactive and measurable.
Theo Luke, Twitter Amplify, EMEA, said: “We’re incredibly excited about ITV’s plans for Twitter Amplify. Twitter and TV go hand in hand, and we believe these types of two-screen sponsorships make for a win-win-win situation.
“Users receive spectacular, timely content in their timelines, broadcasters reach new audiences, and advertisers get an integrated cross-platform tool for reaching the social conversation, wherever it Read full story ›
Source: The Drum
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