By John Glenday

ITV seems likely to pass on the pain of declining advertising revenues to cable television providers amidst reports that it is to hit Virgin Media with a large bill in order for it to carry its main ITV channel, with the implicit threat that the channel could be taken off air if Virgin refuses to pay up.

The broadcaster is predicted to make its move next week once an existing copyright exemption law granting Virgin Media the right to carry its public service channel for free expires, dovetailed with a planned renegotiation of a pre-existing Read full story ›

Source: The Drum