Last July, ITV chief executive Carolyn McCall reveal her ‘More than TV’ strategy to the city. Six months later, new creative agency in tow, and the broadcaster has released the marketing campaign it hopes will convince 15 million so-called ‘lite viewers’ to tune in more often.
Uncommon – the agency run by former Grey London trio Nils Leonard, Lucy Jameson and Natalie Graeme – won the coveted brand revival brief for ITV last April, becoming the shop’s biggest client.
Uncommon got to work alongside ITV Creative, the producer broadcaster’s in-house creative agency, and ITV Marketing to review the brand and Read full story ›
Source: The Drum
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