ITV has said that it didn’t see a significant shift in advertising due to the Google brand safety issues just weeks after Channel 4 claims to have recorded an uptick in ad revenue, as it also disclosed the gender balance of its company in response to the BBC’s salary revelations.
In the six months to 30 June 2017, total external revenue at the broadcaster was down by 3%, pulled down by an 8% decline in net advertising revenue (NAR). The broadcaster blamed the slide in ad revenue as a result of “ongoing economic and political uncertainty”.
What’s more, Ian Griffiths, chief operating Read full story ›
Source: The Drum
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