By Thomas Hobbs

Crozier said the fall in viewing figures had not impacted ITV’s commercial performance, with total revenues rising across the business by 11% year on year to £1.36bn.

He said ad revenues were up 11.5% in the first quarter and down 0.5% in the second quarter. The latter was driven by declines in ‘Entertainment & Leisure’ ad spend as brands spent less following major investment during the Football World Cup last year.

Crozier predicted that ad sales would be up by 8% over the third quarter and total advertising growth would accelerate to 6% for the nine months to September.

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Source: Marketing Week