ITV, the new home of singing competition the Voice UK (after it secured the rights ahead of the BBC), has initiated a campaign to promote the move and the rebooted format’s new judge and host stable.
An interactive digital out of home (DOOH) campaign will, for the next week, feature coaches Gavin Rossdale, Jennifer Hudson, Tom Jones and Will.i.am on Ultra HD screens in shopping centres across the UK including Bluewater, Arndale and the Bullring.
The coaches will sit upon their red chairs and activate each time a shopper passes close by. Aping the show’s selection process, they Read full story ›
Source: The Drum
Industry News