By John Glenday

ITV’s World Cup coverage has come under fire after analysis of its advertising output found that 17% of all advertising breaks were populated by gambling related commercials, equivalent to one minute in every six.

If screened end to end the gambling run would stretch to the length of an entire football match at close to 90 minutes but with the likelihood that many children were exposed to these messages critics are calling for tighter regulations.

At present gambling firms are barred from screening adverts prior to the 9pm watershed but are exempted during live sporting events, Read full story ›

Source: The Drum