J.R. Hartley Yellow Pages: how would today's marketers reimagine this classic ad campaign?

By Justin Pearse

In the final article in the series, Nicky Bullard, Incoming Chairman & Chief Creative Officer, MRM Meteorite; Nicolas Roope, Executive Creative Director & Co-Founder, Poke; Jon Wilkins, Executive Chairman, Karmarama; and Ben Plomion, SVP Marketing, GumGum reimagine the J.R. Hartley Yellow Pages ads.

J. R. Hartley is a fictional character who tugged at the public’s heartstrings. He was featured in a 1983 British Yellow Pages ad, created by Abbott Mead Vickers for British Telecom.

The ad depicts an elderly gentleman looking for a copy of Fly Read full story ›

Source: The Drum