By Gillian West

Soft drinks manufacturer Britvic has partners with digital agency TH_NK to further its ‘There’s joy in the blend’ campaign with the Royal Philharmonic Concert Orchestra and spoken word poet James Massiah.

Every working day throughout February Britvic will release a new video with the two disparate art forms blended together, subject matter for the poetry ranges from breaking news to famous figures of the day.

The activity builds on the TV launch from November, Brian Hackett, marketing manager for J2O, commented that it “captures what J2O is about perfectly and juxtaposes the digital ambition of the TV campaign”.

Hackett added: “The digital only Read full story ›

Source: The Drum