By John Glenday

JAC Vapour has fast-tracked its first ever advertising campaign ahead of a regulatory clampdown by rolling out its new promotion across London and Edinburgh over the next two months.

The e-cigarette brand is to focus on promoting the device as a high quality gadget, foregoing glamourising the habit through the use of lifestyle imagery.

Incorporating a combination of digital and outdoor advertising this message will be propagated in the likes of 6 sheets, taxis and GP surgeries and pharmacies.

Devised by Edinburgh based agencies Firefly and Troika and booked by Spirit Media the minimalist ads feature a stark white background and a close-up Read full story ›

Source: The Drum