By Alison Millington

Evian

To mark its eighth year as the tournament’s official water, Evian has launched #wimblewatch, a daily content series hosted by celebrities, bloggers and fans showing reactions to the Championships.

The show will be released every morning on wimbledon.com, while fans who use Shazam’s new visual recognition feature on the brand’s print adverts will be taken to the mobile site.

Evian is also asking fans to share their reactions to each day’s events on Twitter or Instagram with the hashtag #wimblewatch, with the best ones to be made into online video leading up to the finals.

Sarah Dossett, head of marketing at Danone Read full story ›

Source: Marketing Week