By John Glenday

Jaguar Land Rover has branched out from one-off automotive sales to long-term partnerships with the launch of its first ever car subscription service geared toward high-mileage drivers.

Carpe has been devised by Inmotion Ventures, Jaguar Land Rover’s corporate venture arm, to offer its biggest customers a brand-new vehicle every year in a personalised package, which can then be swapped for the latest vehicle range as soon as it rolls off the production line.

Sebastian Peck, managing director of InMotion Ventures, said: “We know there is appetite for unlimited motoring packages and demand is growing rapidly for Read full story ›

Source: The Drum