By Sarah Vizard

Speaking at the Advertising Association’s LEAD 2016 conference in London today (28 January), Oliver said most brands are only now tackling issues such as reformulation and product labelling. He highlighted the example of Ribena, which only shows nutritional information for half a bottle of its drink and uses adult guidelines when “it’s a kids drink”.

The main challenge, he said, is that most brands are too risk averse to make the business decisions that could help improve children’s health. He said McDonald’s could make salad “cool” if it wanted to but the question is whether it wants to.

“Brands need to be Read full story ›

Source: Marketing Week