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Jamie Oliver: Marketing departments are the new TV commissioners

on Jun 24, 2015 | 0 comments

By Sarah Vizard

Return Cannes Hub

Oliver believes broadcasting is going through the most disruptive time since the TV was invented. No longer are people reliant on TV commissioners to get their content out there but they can instead use YouTube to talk about what they want to share with their audiences.

“I’ve got a free spirit and traditional broadcasting has its fair share of restrictions for talent. The commissioning process is hard although slow people are changing. I think I’ve earned the right to say I’m an expert of sorts and I think there’s interesting stories to be told. I like the idea that marketing departments Read full story ›

Source: Marketing Week