Japan has unveiled its first publisher co-operative, Delta Publisher Alliance, with Rubicon Project chosen as the programmatic partner for all its digital advertising inventory.
Delta Publisher Alliance launches initially with three of Japan’s leading publishers – Succor King, J-CAST News and Auto Sport, who combined have a monthly reach of over 16 million unique users and garner 114 million monthly page views.
Through the new co-operative, publishers will make their entire mobile, app and desktop inventory available to advertisers through Rubicon Project’s technology platform. The pooling of resources will mean participating publishers in the alliance will have access to thousands of global Read full story ›
Source: The Drum
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