Jay Z has enlisted the help of a number of bands and artists for a social campaign to launch new streaming service Tidal.
Kanye West, Nicki Minaj, Rihanna and Madonna have all turned their Twitter profile pictures blue and used the hashtag #TIDALforALL to support the service.
The rapper bought Tidal for $56m (£38m) through his company, Project Panther, two weeks ago.
NAVY, turn the tide…#MakeMusicHistory #TurnitBlue #TIDALforALL
— Rihanna (@rihanna) March 30, 2015
Music makes the people come together. Join Madonna and turn your profile picture blue. Do it for the music. #TIDALforALL — Madonna Read full story ›
Source: The Drum
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