By Jennifer Faull

Jean-Claude Decaux, founder outdoor advertising company JCDecaux, has died at the age of 78.

Decaux stepped down as chief executive of the company in 2000, handing the reigns to his two sons. He served as honorary chairman of the board since May 2013.

His death was confirmed on Friday by the JCDecaux Group. No further details have been given at this time.

He is credited with pioneering the development “street furniture”, having convinced local governments on the 1960s that public spaces, such as bus shelters, could be se financed by ads.

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Source: The Drum