Chinese e-commerce giant JD.com has reinvented clubbing for the coronavirus lockdown, live streaming it to people’s living rooms and delivering them alcohol from their favourite brands.
China has recently lifted its lockdown but the success of the project is leading JD.com to continue the streams until at least May. The Drum spoke to JD.com, who also shared some thoughts from two fo the brands involved in the project – Budweiser and Remy Cointreau, to find out about how it worked and whether live-streamed clubbing will become a new opportunity for brands.
According to JD.com, Read full story ›
Source: The Drum
Industry News
