By Lisa Lacy

The Interactive Advertising Bureau (IAB) and the Japan Interactive Advertising Association (JIAA) said JIAA will become the 43rd national IAB licensee known as IAB Japan.

Led by JIAA Chairperson Yoshio Takada, the organization will work with the IAB to “drive common goals, promote global standards and guidelines, create better ads and improve consumer experience and advance social trust and the industry’s interests in the Japanese marketplace,” a press release stated.

The IAB said its collaboration with JIAA began in 2014 with the IAB hosting webinars and learning tours for Japanese executives in New York, covering issues like policy, privacy, measurement, Read full story ›

Source: The Drum