The Joint Industry Committee for Web Standards (JICWEBS) has issued its first anti-fraud certification seals as it embarks on war against ad fraud in the UK.
Affectv and RadiumOne are the first companies to receive the JICWEBS’ anti-fraud Good Practice Principles following an independent audit by ABC.
The seal recognises that their processes reduce the risk of fraudulent ads being served and are intended to help curb rise of ad fraud, which is likely to swell if advertisers continue turn a blind eye to inflated numbers.
“This is genuine red-letter day in the battle against online ad Read full story ›
Source: The Drum
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