The Joint Industry Committee for Web Standards (JICWEBS) is undergoing a transformation as it looks to promote brand safety and buying transparency, appointing former ABC executive Richard Foan to lead its efforts.
The cross-industry body is to alter its current status as a part-time entity to a full-time operating limited company, having poached the former ABC executive director of communication and innovation.
The shift follows a series of high-profile scandals within the walls of Google and Facebook around viewability, brand safety and ad fraud as well as scathing comments from one of the industry’s Read full story ›
Source: The Drum
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