By Audrey Kemp

The nostalgic campaign from VaynerMedia turns fan demand into a full-blown emo music video.

immy John’s is bringing back a fan favorite with a side of teenage angst.

To celebrate the nationwide return of Kickin’ Ranch, the sandwich chain has dropped ‘Bring Back my Kickin’ Ranch,’ a pop-punk anthem inspired entirely by social media comments begging for the sauce’s return. The campaign, created with VaynerMedia, turns customer obsession into a full-fledged music video straight out of the MySpace era.

Read more here

Read full story ›

Source: The Drum