By Gillian West

John Lewis Financial Services has engaged Lida to handle its below-the-line marketing following a competitive pitch which began in April this year.

The appointment sees Lida tasked with developing a new consumer proposition for John Lewis Financial Services that will endorse its brand values in a market dominated by price and promotional activity.

The digital and direct agency has also been charged with developing CRM for John Lewis Financial Services, in a bid to help it deepen customer relationships to enable best-in-class retention rates.

“We are entering an important phase for John Lewis Financial Services and the confidence and thinking Read full story ›

Source: The Drum