By John Glenday
John Lewis has been named Ad Agency of the Year at the annual British Arrows Awards with Dougal Wilson, long-term director of their seasonal campaigns, walking away with the chairman’s award.
This year’s gong was doled out on the strength of a sentimental Christmas ad starring Monty the Penguin, which went on to power a merchandising phenomenon and much goodwill toward the employee owned department store.
No less than 17 other gold medals and 26 silver awards were handed out on the night; including an agency of the year accolade handed to AMVBBDO and recognition for production company of the year handed Read full story ›
Source: The Drum