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John Lewis handed advertiser of Excellence award at British Arrows

on Mar 26, 2015 | 0 comments

By John Glenday

John Lewis has been named Ad Agency of the Year at the annual British Arrows Awards with Dougal Wilson, long-term director of their seasonal campaigns, walking away with the chairman’s award.

This year’s gong was doled out on the strength of a sentimental Christmas ad starring Monty the Penguin, which went on to power a merchandising phenomenon and much goodwill toward the employee owned department store.

No less than 17 other gold medals and 26 silver awards were handed out on the night; including an agency of the year accolade handed to AMVBBDO and recognition for production company of the year handed Read full story ›

Source: The Drum