By Jon Mew

12 months ago, I was lucky enough to be at the IAB’s Annual Leadership Meeting in the US and listen to Marc Pritchard’s now infamous speech. Whilst at first it felt punchy and contentious, it actually became a powerful and unifying rallying cry for the IAB. It’s one thing to create industry standards as a trade body, but it’s another thing to actually get companies to sign up and care about them, which is much easier said than done. Marc’s speech helped immensely on that front.

The ripples caused by P&G’s session are still being felt a year Read full story ›

Source: The Drum